The Rhetoric of Commercial Online Education
Article Sidebar
Published:
Feb 12, 2013
Main Article Content
Abstract
One area of the rhetoric of online education worth investigating involves the ways in which commercial developers of online education talk to different audiences—how they tailor their message when talking to teachers, students, administrators, and investors. However, when courseware vendors or education portals discuss online education in materials intended for faculty, a very different tone is registered, one in which “community” tends to be a central motif.
Article Details
Section
Articles
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.