The Rhetoric of Commercial Online Education

Chris Werry

Abstract


One area of the rhetoric of online education worth investigating involves the ways in which commercial developers of online education talk to different audiences—how they tailor their message when talking to teachers, students, administrators, and investors. However, when courseware vendors or education portals discuss online education in materials intended for faculty, a very different tone is registered, one in which “community” tends to be a central motif.


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ISSN 1715-0094  Workplace